Let’s clear one thing first — I know Elon Musk, whether he knows me, is still up for debate. That aside, let’s get into this quick Top...

To study Jaguar Land Rover brand identity, this study chooses the Kevin Keller Pyramid Model. As it is also known as Customer-Based Brand...

Pinterest is a web and mobile application unicorn that provides a photo-sharing platform for users and advertisers hence it is a...

We use customer obsession/centricity/awareness when it comes to new prod development or enhancement in the existing ones. But here is a...

The silver bullet according to me in the entire universe of Product Management INVOLVEMENT. For me, there are 3 Major Involvement types...